I don’t think you’re ready for this Jelly

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Remember how last summer we were all obsessed with Jelly Shoes? I used to hit the Jellybeans site all the time and refresh to see if they had my size in the colour I wanted. It was hard because they were in a perpetual state of being sold out. Man, I wanted those shoes so badly in white because they were pulling on my nostalgia strings. I used to shop this little store called Quadrophenia when I was a pubescent in the 90s for these babies all the time.

And then what happened? Cotton On. That’s what. Words can not explain how much I abhor that chain store even though I am wearing a pair of slippers from Cotton On Body right now. Hypocrisy aside, the fact of the matter is that I don’t like bullies which is what these mass producers are. They take what is made popular by small brands and then they make millions of them for a cheaper price in an inferior quality and pull the rug out from the those that are trying to make a living on their own instead of bending over for the man.

I had wondered what Jellybeans game plan was gonna be when I saw all these jelly clad feet all over the place that were not Jellybeans and then this happened…

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Raincoats! Jellybeans launched their Jelly Jacket yesterday and the universe responded by opening the skies and literally making it rain. It was Melbourne’s way of saying, ‘Welcome!’. I really like this idea, especially the piping around the edges…it almost makes it look as though the jacket is invisible. It comes in blue, black and white. I think I like the black one best…very chic.

Great idea Jellybeans! And 10 points for timing!

3 Comments on I don’t think you’re ready for this Jelly

  1. I hate Typo, which is part of Cotton On. Typo is disgusting, I get angry when I go in there because it is so ugly and also because I know the rip off independent designers. But then they also steal stuff from mainstream – I saw a kikki.K rip off in there the other day and it filled me with a blind rage.

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